Enablers
Making our vision a reality

To achieve our goals we will work efficiently and cooperatively at all levels to deliver cricket in all its forms, as one united and aligned Australian cricket system.

Our people drive and deliver our success. We will provide the support and create the high-performance culture and environment that helps them thrive and makes Australian cricket a great place to work.

We cannot do it alone. We are fortunate to have long-term partnerships with leading organisations across sponsors, broadcasters, suppliers, venues and governments that help build relationships across the community. We will continue to align objectives and activities to grow the game and maximise mutual value and impact.

Data and analytics will guide our decision making. Improved technical capability will be vital to deliver our strategic goals.

E1. UNITED AND ALIGNED AUSTRALIAN CRICKET
SYSTEM


Our key objectives

  • Grow and strengthen relationships at all levels across the Australian cricket system
  • Clear roles and responsibilities
  • Increase sharing of information and data to
    provide value for all

E2. PEOPLE, CULTURE AND CAPABILITY

Our key objectives

  • Attract and retain the best talent
  • People enjoy their work, and are supported to continue to stretch, learn, progress and develop
  • Invest in priority capabilities for Australian cricket
    to deliver on its strategic ambition
  • Ensure a diverse and inclusive workforce within
    the Australian cricket system
  • Create a high-performance culture founded
    on leadership, respect and integrity

E3. PURPOSE-LED PARTNERSHIPS

Our key objectives

  • Deepen our partnerships with purpose-driven organisations that support the vision of
    Australian cricket
  • Seek new partners to introduce further
    innovation to the game

E4. DATA AND ANALYTICS

Our key objectives

  • Build high data literacy across Australian cricket and open up data-usage
  • Ensure our data and technology foundations support the delivery of Brilliant Experiences
  • Protect and govern our assets
  • Leverage our data for optimised decision making
DOWNLOAD THE AUSTRALIAN CRICKET STRATEGIC PLAN 2022-2027
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